Bike-riding is an all-time favourite pastime of Australians, young and old, etched into the hearts of many.
We are all on our own bike-riding journey and for those looking to take the next step, it can be difficult to know where to look, or what is the best option to pursue.
To address this issue, in early 2020 Cycling Australia (now part of AusCycling) launched a strategy to build participation in bike-riding through a dedicated participation brand - Ride Nation.
Ride Nation’s aim is to encourage more people to enjoy riding their bike – regardless of age, circumstance, skill level and location. We believe riding a bike is a key life skill, which will become increasingly important in the future as we look to play our part in improving environmental sustainability and encourage riding a bike as a means of getting around.
We want to build a connected network for bike-riding, endorsing bike-riding programs and activities being delivered in various locations around the country, and build value-add partnerships to support these programs to achieve greater reach.
Our focus is on improving systems for consumers to better navigate the bike-riding environment and to feel comfortable with undertaking riding activities that suit their needs, as well as seek to progress with their experiences. We want to remove barriers to access bike-riding - from perception to practicalities.
Ride Nation will be the destination for riders to learn and connect as a community.
We have developed a digital "marketplace" to become the destination website where bike-riders of all abilities who are interested in learning to ride, skill development, tours, or trialling a club, can connect with deliverers. Through the marketplace users can search, book, and pay for programs that suit their needs. Specifically, the Ride Nation marketplace:
We deliver 3 levels of bike education programs in schools across Australia. Our programs focus on developing riding skills and encouraging students to become more active on their bikes within the community, including riding to and from school. We do this through: